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Taste Keeps Canton Coming Back to Johnnie's Bakery

Local bakery’s made-from-scratch treats with zero preservatives separate it from the crowd; hard work and dedication keep business rising. Baking has been in the Berkshire family’s blood for nearly 75 years. Jim Berkshire, owner of Johnnie’s Bakery, grew up in the bakery’s Canton location at 109 Wertz Ave. NW.

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Bender's Tavern Brings Good Taste & Good Times to Stark County

Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern. If walls could talk, the ones inside Bender’s Tavern, 137 Court Ave. SW in Canton, would have plenty to say.

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The Next Fifty Years of Positioning: the 2020s and Beyond

Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…

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What’s in a name? Only everything, including brand name value

From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value. A business’ or product’s name is one of its most important assets.

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Support Local Retail: It’s a jungle out there

As Amazon and other online operators change retail’s landscape, who will survive? If we don't support local retail, it may disappear. Not so many years ago, if you heard someone explaining the Amazon effect, you could assume it was about trashing the rain forest.

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Branding is Dead in the Amazon Economy

We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything. Differences won’t matter. And everything will be ordered through Alexa. We. Give. Up.

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Passion & Commitment Help Julz by Alan Rodriguez Sparkle

Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.

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Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”

“TV is dying. ”

“Twitter learns to thrive or die. ”

“The end of advertising as we know it. ”

“Branding is dead.

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Want to be like Buffet and Socrates? Read!

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career. Buffett thought for a few seconds and then said, “Read 500 pages a week. That’s how knowledge works.

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Core Values Still Digging Up Success for Beaver Excavating

High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.

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