Search Results

Your search results for "life cycle assessment of production materials" are below. Click tabs to filter by type.

Crunch numbers to calculate advertising investment

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies. Jef Richards, professor and chair of the Department of Advertising at Michigan State University makes a compelling argument: “Advertising is totally unnecessary.

View Web Page

Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.

View Web Page

Repositioning: Push Brand Relevance to Rev Up Your Position

Building a strong brand is not easy. Few do it. It takes the right strategy for differentiation plus factors of focus and commitment as measured by time and money. Sometimes, repositioning is needed. Conventional positioning wisdom contends that getting to the top is harder than staying on top.

View Web Page

Finding Your Trend: Using Google Hot Trends

Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day.

View Web Page

Advertise Responsibly®

After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign you created that conflicted with your morals?”

My answer was easy and without hesitation. “No.

View Web Page

Search: Still the Most Strategic Internet Marketing Tool

It's 2012 so surely we've moved past the humdrum of basic search. Search engine optimization (SEO) and pay per click (PPC) are yesterday's news when it comes to strategic Internet marketing, right?

If you judge by what everyone's discussing, then you'd be right.

View Web Page

Pepsi brings the "craft" to cola

The craft beer industry is booming. But rather than fighting the trend, big brewers like MillerCoors and Anheuser-Busch are joining in and creating their own microbrews. Smaller, premium beverages bring a personalization to the drinking experience that mass-produced ones just can't match.

View Web Page

Business Strategy: After finding your ‘why,’ it’s time to execute

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.

View Web Page

Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.

View Web Page

From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love

Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.

View Web Page