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Positioning
Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.
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The Point of Brand Positioning WHY NOW? The "triple threat" of marketing in today's world is: Positioning provides the prospect choice. Countless marketers, all offering their own propositions, are competing for the same time, attention and money you are. In any category, the glut of choices is paralyzing.
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The Appreciative Discovery® How to make a positioning map and why it matters. Appreciative Discovery Sessions typically range between 3 - 4 hours. Effective marketing begins with getting your positioning right.
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