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Ford Finds Success Marketing In A Down Economy

Who said marketing in a down economy was tough?

Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.

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Right Products, Services & People Help Ziegler Tire Gain Traction

Stark County family business is one of the largest independent tire dealers in the nation; has sold Firestone tires longer than any other dealer. It will come as no surprise to many Stark County residents that Ziegler Tire, headquartered at 4150 Millennium Blvd.

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Making Quality Job 1 Helps Belden Brick Stack Up to Competition

Family-owned, operated company is sixth-largest U. S. brick manufacturer; has served as ‘standard of comparison’ for 133 years. Ford Motor Co. popularized the slogan “Quality is Job 1” in its 1980s ad campaigns.

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Can Volvo be the Safe Luxury Car?

A little history first: Do you remember when Volvo was shaped like a tank and even drove like one? It was engineered tough and reliable. The controls on the dashboard were few. It was all about safety. Decision making throughout the organization was filtered first through the safety lens.

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Doing Things the Right Way Keeps Young Trucks’ Customers Rolling

Family-owned Canton company has eyes on growth as operations transition to fourth
generation. Doing the right things for the right reasons typically works out for the best. That’s precisely how things have played out for Young Trucks.

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Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership. Dad wanted information and the car dealer had it.

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Differentiation in Business: A marketing lesson from Mickey Mouse

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.

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Thinking about advertising budgets? Think like Henry Ford

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage. Advertising budgets are challenging.

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2012 Super Bowl Ads

Winning Ads of Super Bowl XLVI

Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.

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Harrison Paint Thrives on Making Others Look Good

Company’s products protect and beautify surfaces throughout the Midwest; new Belden Village design center showcases products. When brothers and business partners Mark and Patrick Lauber heard of the opportunity to take over Harrison Paint in 2000, it seemed like a perfect situation. There was just one minor issue.

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