Search Results

Your search results for "more sims 4 active carrers" are below. Click tabs to filter by type.

Please Pass the ... All-Purpose Sauce?

Quick! What's A. 1. ? (You answered, "Steak sauce. ")

Quick! Name a steak sauce. (You said, "A. 1. ")

Positioning marketing theory calls this "equivalence. " Steak sauce is A. 1. ; and A. 1. is steak sauce.

View Web Page

Positioning Storytelling.

Is the advertising industry losing its way? The recent Wall Street Journal article about the Cannes Lions Festival of Creativity seems to point that the answer to that question is yes. Positioning storytelling is weak.

View Web Page

Go Blue! Or Not? That is the Question

Blue Buffalo and Purina are embroiled in a battle. A relative newcomer to dog food, Blue Buffalo says it uses nothing but the best natural ingredients and no byproducts. Since being founded in 2001, Blue Buffalo has claimed to manufacture and sell the healthiest dog food available.

View Web Page

Solving a Whale of a Problem: Is it Time for a SeaWorld Positioning Change?

For generations, families have trekked to SeaWorld to see "Shamu, the killer whale. " More than the main attraction, Shamu is the face of the theme park.

View Web Page

Crisis positioning: Enhancing your image

A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten. Rare is the crisis that actually enhances a company's reputation and position. Many PositionistView® readers remember the 1982 cyanide-in-the-Tylenol crisis.

View Web Page

Foundation for business success boils down to 4 basic principles of marketing questions

With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work boils down to four basic principles of marketing questions.

View Web Page

Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with little regard to the position it already owns. This shows the challenges behind repositioning a brand.

View Web Page

‘New Coke’ Failure: Why decision was too far out to swallow

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise. The New Coke failure happened because Coke tried to be something it wasn't.

View Web Page

Laws of marketing point path to success

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.  

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.

View Web Page

ArtsinStark: The arts color Stark County’s brand

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people. If I could sing, my song would be joyful.

View Web Page