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Great Food & Amazing People Help Kozmo's Win the Hearts of Massillon
Local restaurant prides itself in being just different enough; Offers upscale environment with reasonably priced food. Not many people have the good fortune of being business partners with great friends while having the opportunity to work with family every day. Rick Taylor knows he’s blessed.
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Google Instant: Is it a Search Engine Positioning Game-Changer?
On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.
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Think bothism to liberate your marketing
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”
“TV is dying. ”
“Twitter learns to thrive or die. ”
“The end of advertising as we know it. ”
“Branding is dead.
Jack Trout: The 5 Tests of Obviousness
At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness. " He wrote more about these tests in his latest book, In Search of the Obvious. Dick Maggiore is Innis Maggiore's President & CEO.
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Jack Trout & Papa John's
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S. Knight Center in Akron, Ohio to hear Jack Trout, acclaimed marketing strategist and author of numerous positioning books, talk about the twin of positioning, "repositioning.
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Jack Trout On Tiger Woods & Buick
On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.
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Xerox Stretches its Brand Positioning
The lead sentence in a recent Wall Street Journal article reads, "Xerox Corp. is launching its most expensive advertising campaign in two decades, as Chief Executive Ursula Burns looks to reposition the company as more than just a copier maker.
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Positioning is Only Natural
Mother Goose Knows This Stuff is No Mere Fairy Tale
Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.
Waggoner Chocolates Provides the World a Taste of Stark County
Local company sells the majority of its distinguished chocolates outside the area; Quality, creativity and consistency keep customers coming back for more. With Easter right around the corner, things are really hopping at Waggoner Chocolates, 1281 S. Main St. in North Canton.
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