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Planning Your Participation in Social Media
In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.
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Passion & Commitment Help Julz by Alan Rodriguez Sparkle
Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.
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Fred Olivieri Construction Still Standing on a Solid Foundation
Third generation is now part of Canton contracting company; growth has been consistent for business that employs 150 in Stark County. Rule number one in the construction field is to build on a strong foundation. That rule also applies to operating a business.
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Brand Analytics: Measuring Via Online Positioning Analysis
Is it possible that brand analytics about how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference?
This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your…
Brand a place like Canton: We can score big if we go all in
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world. Pro football is in our DNA.
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Using Online Video in Your Positioning Advertising Mix
The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.
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Differentiating Your Brand
Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.
As part of the Appreciative Discovery, the following differentiating filter was developed.
2011 New Media Trends to Watch
We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year:
Facebook continues its rise. As Facebook approaches a billion global users, we're seeing only the beginning of big things from this social network.
Think like a start-up when developing your company mission
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission. We say it often because it is so critical. It cannot be overstated.
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Has Dr. Frankenstein Become a Celebrity Chef?
The sometimes-scary story of strange food brand collabs.
Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).
