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Like a Good Neighbor, Carroll County Energy is There for Carrollton
Local community impacted greatly by $900 million investment in combined-cycle natural gas electric generation facility. Good neighbors aren't easy to find. Fortunately for Carrollton, Washington Township and Carroll County, Carroll County Energy came to town. Neighbors don't get much better.
View Web PageThroughout Turnaround, Union Metal Keeps 'Getting Better Every Day'
Historic Canton light pole manufacturer gets second chance to make an even bigger mark in the important industry it helped to shape. Successful manufacturing operations are driven by innovation, productivity and safety. They continuously work to get better at each. Union Metal Industries Corp. , at 1432 Maple Ave.
View Web PageGet your 3Ms right to grow your business
Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves. Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find new ones, nothing else matters much.
View Web PageNiche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
View Web PageHow to Rate the Most Winning Super Bowl Ads
(Special to the Canton Repository)
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
2020: Programmatic Advertising Comes of Age
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t. The first is your target audience. The other isn’t. The promise of programmatic advertising has finally reached marketing nirvana.
View Web PageThe Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
View Web PageThe Death of Cookie Tracking Makes Way for Innovation
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies. There is not only an understanding of what’s out there now but also what’s on the horizon. The death of third-party cookie tracking is no exception.
View Web PageFirst-Party Data: The Most Valuable Asset in Your Business
You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.
View Web PageAdvertise During a Recession?
Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.
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