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Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.

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Differentiated Content: The Key to Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.  

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.

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Open, Sesame! Bert and Ernie Put Veggies On Kids' Wish List

It's easy to slide into cynicism, as the world tends to be a pretty heavy place sometimes. Today we fret more than ever that we are hurtling toward a gloom-and-doom destiny, so we fear.

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Getting ‘right idea’ with your brand positioning statement

Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse. ” This would be like marketing before developing your brand positioning statement.

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Effective email marketing requires planning

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more. It’s no wonder.

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BAM! Healthy Cuisine Offers Great Combination of Nutritious & Delicious

Local restaurant's two locations specialize in fresh, flavorful food; Strike amazing balance between better-for-you eating with better taste. After meeting Ashley Fockler-Roberts, it doesn't take long to sense her true passion for healthy and delicious cuisine.

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Should Deep Discounting Be One of Your Positioning Tactics?

As I mentioned in my first article of the year on 2011 new media trends, there are a lot of exciting trends on the horizon and many new media options starting to settle in as excellent positioning tactics.

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Thinking about advertising budgets? Think like Henry Ford

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage. Advertising budgets are challenging.

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55 Years Later: Revisiting Jack Trout’s Original Article on Positioning

If you haven’t read Jack Trout’s original article on positioning, you can read it here. Published in Industrial Marketing in June of 1969, this single article was the foundation upon which Trout and Ries built their principles of positioning.

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Brand Reinvention: Reinvent or die

What do you do when even a good coat of polish doesn’t make your shoes shine anymore?

It might be time to buy a new pair of shoes. Whether we are talking shoes or business, how we handle disruptive threats makes all the difference in the world.

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