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Internal Positioning Will Have a Staggering Impact on Your Brand

We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about. It's really quite simple and, in fact, in the words of Jack Trout, it's almost always "obvious.

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Old World Values, Quality Foods Drive DioGuardi's Success

Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.

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Sears' saga found in snowblowers

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”

That is but one of myriad anecdotes in Sears’ 120-year history, yet it reveals much about the thinking of those who…

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Company Mission: Why does your company do what it does?

Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?

Many companies struggle to find their “why,” also known as their company mission.

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Differentiation: The Secret Sauce of the Top-Trending Brands

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.

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#Halfpops uses #fullygenius targeted digital promotion to gain exposure

Who would have thought our very own web developers would be the prime audience for a highly targeted digital promotion? When I saw our web and content marketing team display a major affinity for Halfpops’ “coder challenge,” I had to investigate the campaign.

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AI-Powered Marketing Offers One-to-One Personalization

AI-powered marketing is a buzz term in most of the online marketing pubs we read. A question typically posed is: Do any of us know how artificial intelligence will affect our marketing efforts? The answer is: not perfectly. Yet AI-powered marketing is beginning to show glimpses of viable use.

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WANTED: New Home for Puppies

Budweiser Positioning puts sales over sentiment for this year's Super Bowl® advertising 
Budweiser didn't exactly throw the puppies under the bus, but those pooches are definitely no longer on the payroll in its Super Bowl positioning advertising.

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We’re All Suffering from ‘Infobesity’: Differentiation strategy key

In an era of information overload, brand differentiation strategy becomes more important than ever. If information contained calories, we’d all be fatA Microsoft-sponsored study found the average human attention span has fallen from 12 seconds in 2000, around the time the mobile revolution began, to eight seconds in 2015.

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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier

Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.

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