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The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time. Hewlett-Packard co-founder David Packard famously said, “Marketing is far too important to leave to the marketing department.
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Century-old book speaks to 2016 business challenges, positioning strategy
Solutions, when found, will be simple and obvious — but only in retrospect.
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Get Healthy in Cleveland: Trout Book Inspires Cleveland Positioning Idea
(Editor's Note: This PositionistView is condensed from the original article that appeared in the September 2009 edition of Inside Business. PositionistView guest author Lute Harmon Sr. is chairman of Great Lakes Publishing, which publishes Inside Business, Cleveland Magazine, Ohio Magazine and other titles.
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Innis Maggiore's Big Three: "You-Better-Get-These-Done" Website Positioning Items in 2015
Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.
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Positioning in Digital Marketing: Start with positioning to win online search
In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing. It made an immediate impact, and nearly a half-century later, the term has become ubiquitous in the business world.
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Want to be like Buffet and Socrates? Read!
No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career. Buffett thought for a few seconds and then said, “Read 500 pages a week. That’s how knowledge works.
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Has Dr. Frankenstein Become a Celebrity Chef?
The sometimes-scary story of strange food brand collabs.
Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).
Making Quality Job 1 Helps Belden Brick Stack Up to Competition
Family-owned, operated company is sixth-largest U. S. brick manufacturer; has served as ‘standard of comparison’ for 133 years. Ford Motor Co. popularized the slogan “Quality is Job 1” in its 1980s ad campaigns.
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Harrison Paint Thrives on Making Others Look Good
Company’s products protect and beautify surfaces throughout the Midwest; new Belden Village design center showcases products. When brothers and business partners Mark and Patrick Lauber heard of the opportunity to take over Harrison Paint in 2000, it seemed like a perfect situation. There was just one minor issue.
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Niche Up for Success
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.
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