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Experience, Quality Work Keep Custom Auto Body Shining Like New
Independently owned Stark County company has put more than 75,000 Northeast Ohio cars and trucks on the road again by mastering the art of auto body repair.
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Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share
Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known to friends and family members as Mid, were alive today, he’d surely be wide eyed and smiling.
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Internal Positioning Will Have a Staggering Impact on Your Brand
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about. It's really quite simple and, in fact, in the words of Jack Trout, it's almost always "obvious.
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The Tale of Two Conglomerates
In talks I deliver on the topic of positioning, I often make an offer that elicits a great response from the audience.
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The Pendulum Of Brand Change
Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute. Turning the vision into reality, Business Strategy and marketing is where things can fall apart. Americans elected Barack Obama, then eight years later elected Donald Trump.
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Focus key to our Stark County economy
Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration is achieved and the quality of their ultimate plan.
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Listening to customers improves understanding
Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters. One of his famous quotes really hits home for companies as they come to terms with the importance of their relationships with customers.
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Propel on Right Track Back to Being Cool for Those Who Like To Sweat
On a very hot day last summer while tracking Tiger Woods at Firestone Country Club, I thought for a moment about buying a bottle of water. Shade was sparse and I grew sweaty and thirsty as I tried to keep pace with the tournament gallery on Firestone's rolling grounds.
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‘Positioning map’ can reveal your competitive advantage
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.
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Nike Tagline: How to execute the perfect tagline
Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head. He was to become the first person in the United States to be executed in a decade.
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