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Keyphrase: Online Positioning

SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . . all words or phrases used to refer to achieving the optimal goal of a first-page result in a search engine.

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Living Your Brand Position

What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows

If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating idea, a strategy of differentiating your brand against your competition in all of your marketing messages.

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Visualizing Your Brand Perception with a Positioning Map: Part 1

Welcome to the first half of a discussion on the positioning map, a visual representation of your brand's perception as related to competing products. It's interesting to note that visual thinkers, people who describe thinking in pictures, are thought to represent about 60%-65% of the general population.

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DEVO Whips Itself Into Shape With Positioning Marketing

Can music benefit from positioning marketing? Though an art form, it is also a product, so in that context the answer is a definite yes.

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Using a Positioning Map to Identify Brand Perception: Part 2

In the first part of the positioning map discussion, I explained how a positioning map is a useful tool to identify brand perception. In this piece, I will explain how to create one and use it in your planning.

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Blogging Your Corporate Positioning Strategy

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far from accurate. Blogs are alive and very well, especially as a means to communicate a company's corporate positioning strategy.

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Grading the New Big Ten Logo

As the "resident expert" on logo design at the nation's leading agency in the practice of positioning, I was asked to provide a critique on the new Big Ten logo created by international design firm Pentagram.

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Brand Analytics: Measuring Via Online Positioning Analysis

Is it possible that brand analytics about how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference?

This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your…

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"I See London, I See France ..." The Repositioning of a Word

Can words have a position? And, if so, can their positioning change over time? That is, can repositioning be achieved?

At Innis Maggiore, we know that the most powerful concept in marketing is to own a word.

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Positioning is Only Natural

Mother Goose Knows This Stuff is No Mere Fairy Tale

Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.

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