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Domino's Positioning: Are You Gonna Finish That Cardboard?
We Guarantee a Bad Product - Fast!
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is. Thanks, Domino's.
A New Year... A New Day For The Google Page Listing
With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated. In fact, sometimes it only takes a few weeks.
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An Introduction To YouTube Optimization
You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google. YouTube optimization, however, is something we must not forget.
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Toyota. Big Brand. Big Trouble
We've all heard the adage, "The bigger they are, the harder they fall. " Nowhere is this truer than in corporate business today. The first decade of the 21st century has opened like a Greek tragedy with financial empires and kingdoms tumbling.
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Keyphrase: Online Positioning
SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . . all words or phrases used to refer to achieving the optimal goal of a first-page result in a search engine.
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The Practice of Positioning = Substance + Sizzle
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.
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Living Your Brand Position
What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows
If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating idea, a strategy of differentiating your brand against your competition in all of your marketing messages.
Repositioning: Can BP Clean Up Its Marketing Mess?
I worked for BP 11 years, as copywriter and creative director at its agency prior to the Amoco merger.
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DEVO Whips Itself Into Shape With Positioning Marketing
Can music benefit from positioning marketing? Though an art form, it is also a product, so in that context the answer is a definite yes.
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Blogging Your Corporate Positioning Strategy
Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far from accurate. Blogs are alive and very well, especially as a means to communicate a company's corporate positioning strategy.
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