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Remarkable Flowers & People Keep Cathy Cowgill Blooming
Florist has been in business since 1909, is still family owned and was Stark County’s favorite again in 2018. The Cowgill family has been there for Stark County residents during emotional times for 110 years.
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Freshness, Flavor Keep Customers Coming Back to Muggswigz
Coffee shop has earned local, regional and national accolades; owner has traveled the world to bring the best in coffee back home to Northeast Ohio. It doesn’t look like Alex Haas will need to implement his fallback plan after all.
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Palmer Vacations Listens Closely to Deliver Trips Worth Talking About
Canton’s original travel company is still making dreams come true after 114 years; exceptional staff and service keep customers coming back for more. There's much more to being a successful travel planner than simply booking a few flights, hotel rooms and tours. Travel planning is a very customer-centric business.
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Finding Your Trend: Using Google Hot Trends
Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day.
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"I See London, I See France ..." The Repositioning of a Word
Can words have a position? And, if so, can their positioning change over time? That is, can repositioning be achieved?
At Innis Maggiore, we know that the most powerful concept in marketing is to own a word.
Kodak -- Blindsided by the Digital Revolution
A decade ago, Interbrand ranked Kodak as the 16th most valuable brand in the world, worth $14. 8 billion. Its stock traded as high as $94 and the company employed 145,300 people worldwide.
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Great company slogans are difficult to create, but worth extra effort
Other than creating the brand’s name, the development of tagline might be marketer’s most important task. Great company slogans roll off our tongues like sweet candy, and many are so popular that people use them in their everyday conversations. Great company slogans, though, are much more than clever words.
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Advertise better with 22 immutable laws of marketing as inspiration
Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason. Their immutable laws of marketing, as we have learned over the past two installments of this series, remain relevant.
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Positioning in Digital Marketing: Start with positioning to win online search
In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing. It made an immediate impact, and nearly a half-century later, the term has become ubiquitous in the business world.
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Branding & Social Responsibility: Ability to respond an important responsibility
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.
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