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Great Food & Amazing People Help Kozmo's Win the Hearts of Massillon

Local restaurant prides itself in being just different enough; Offers upscale environment with reasonably priced food. Not many people have the good fortune of being business partners with great friends while having the opportunity to work with family every day. Rick Taylor knows he’s blessed.

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BAM! Healthy Cuisine Offers Great Combination of Nutritious & Delicious

Local restaurant's two locations specialize in fresh, flavorful food; Strike amazing balance between better-for-you eating with better taste. After meeting Ashley Fockler-Roberts, it doesn't take long to sense her true passion for healthy and delicious cuisine.

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K Carpet & Rug Gallery Handles Stark County's Needs, From the Floor Up

Hard work and a customer focus have led to more than 50 years of steady success for Stark County's leading flooring specialist. K Carpet & Rug Gallery, at 4611 Everhard Road NW, has Stark County covered. Literally. Well, at least its floors.

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Canton Importing Co.'s Steady, Reliable Approach Brings Success

Specialty store's focus on people and products — not just dollars — has made it a mainstay in Stark County for nearly 60 years. When a good thing gets rolling, it's tough to stop. Since 1961, Canton Importing Co.

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Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.

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How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity. ” In other words, “never let a crisis go to waste. ” Capitalizing on our current opportunity is good marketing strategy, but it’s dangerous when you copy everyone else.

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Vern Dale’s Approach to Business as Refreshing as its Water Solutions

Family-owned Canton company’s quality equipment, products and customer service have made it a leader for more than 60 years. The crystal-clear water from Vern Dale’s Water Center systems is refreshing. So, too, is the way this leading water treatment company conducts its business.

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2020: Programmatic Advertising Comes of Age

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t. The first is your target audience. The other isn’t. The promise of programmatic advertising has finally reached marketing nirvana.

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Dilemma of the day: How to reach your target audience

In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow. Our recent discussion with the Wizard of Ads, Roy H. Williams, though has us rethinking the expense and effectiveness of limiting your audience.

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2024 Super Bowl Ads Winners and Losers

If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials. Along with a crazy overtime Chiefs’ win, the ads also provided plenty of chatter at our watch party.

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