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Shift to Showers Helps Tower Industries Climb Into National Spotlight

Now No. 1 in solid-surface shower solutions, Stark County company hasn't forgotten countertops, where it all began. Success brings with it blood, sweat and tears, and more than a smidgeon of stress.

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Boost sales with branded packaging design that aligns with your position.

If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.

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Understanding your customer is key to differentiation

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position. Business today is conducted in intensely competitive, technology-driven global marketplaces. Whether you are an international conglomerate or a local mom-and-pop shop, there is no sign of the intensity decreasing.

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Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ”

“TV is dying. ”

“Twitter learns to thrive or die. ”

“The end of advertising as we know it. ”

“Branding is dead.

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Getting ‘right idea’ with your brand positioning statement

Remember this rule: A brand can stand for only one idea. Readers no doubt understand when someone warns, “Don’t put the cart in front of the horse. ” This would be like marketing before developing your brand positioning statement.

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Marketing strategy and laws guide wins in marketing warfare

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

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CTV Advertising – Can It Be Your New Marketing BFF?

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality. According to Statista, in 2023, 88% of US TV households have at least one internet-connected device.

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Artificial intelligence and marketing, the next big thing

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and the internet. Major inventions have shaped human development and powered society, culture and civilization.

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Search: Still the Most Strategic Internet Marketing Tool

It's 2012 so surely we've moved past the humdrum of basic search. Search engine optimization (SEO) and pay per click (PPC) are yesterday's news when it comes to strategic Internet marketing, right?

If you judge by what everyone's discussing, then you'd be right.

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Advantages to being first

One of the easiest ways to be remembered is to be first. Do you remember who was the first person to fly solo across the North Atlantic? Charles Lindbergh, of course. But who was the second? He was Bert Hinkler, considered a better aviator than Lindbergh.

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