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2012 Super Bowl Ad Survey Reveals Readers Liked Car, Truck and Flower Ads
Today we send out a hearty "thank you" to all of our positioning friends who read and responded to Lorraine Kessler's excellent analysis of the best (and worst) Super Bowl TV commercials, and especially to all who commented and voted in our 2012 Super Bowl ad survey.
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The Pendulum Of Brand Change
Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute. Turning the vision into reality, Business Strategy and marketing is where things can fall apart. Americans elected Barack Obama, then eight years later elected Donald Trump.
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Positioning Storytelling.
Is the advertising industry losing its way? The recent Wall Street Journal article about the Cannes Lions Festival of Creativity seems to point that the answer to that question is yes. Positioning storytelling is weak.
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When Brian Williams lies, you pay the price
There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role. NBC's credibility and the viability of the news anchor's return after a six-month suspension is the main story we're all seeing and hearing.
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Brand Differentiation Is Why We Care
Positioning is the foundation to building a stronger, more valuable and sustainable product or service. Consumers come face to face with the principle of brand differentiation every day but hardly pay much attention because, well, it’s just there.
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Brands must be smart about their social media content strategy
Businesses churn out more and more messages, but ‘engagement’ from customers isn’t keeping pace. There’s only so much an audience can absorb. Businesses churned out three times more messages in the past year, but their prospects and customers didn’t pay any more attention to them. Not good.
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Moral-based capitalism still best bet
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . . . is good. Greed is right.
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During Crises, It’s More Important Than Ever to Support Local
Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic. Much information has been shared about coronavirus disease 2019, also referred to as COVID-19. Some of that information is true, and some is speculation.
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Old World Values, Quality Foods Drive DioGuardi's Success
Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.
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You Have Their Attention – Now Get Their Trust
Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the prospect. This challenge isn’t an easy one.
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