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Canton Importing Co.'s Steady, Reliable Approach Brings Success
Specialty store's focus on people and products — not just dollars — has made it a mainstay in Stark County for nearly 60 years. When a good thing gets rolling, it's tough to stop. Since 1961, Canton Importing Co.
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Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far
The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with little regard to the position it already owns. This shows the challenges behind repositioning a brand.
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Royal Docks' Growth Comes from Staying True to Itself
Clean, consistent, quality beers pan out; Stark County brewery’s straightforward approach fuels growth … and national recognition. People throughout Stark County love to drink handcrafted beers brewed by Royal Docks Brewing Co. It turns out that people all over the state of Ohio — and beyond — do, too.
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Finding Your Trend: Using Google Hot Trends
Many of you may have recently asked me about some of the widgets and apps that track the hottest searches on the web over the past hour or day.
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Shift to Showers Helps Tower Industries Climb Into National Spotlight
Now No. 1 in solid-surface shower solutions, Stark County company hasn't forgotten countertops, where it all began. Success brings with it blood, sweat and tears, and more than a smidgeon of stress.
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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier
Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.
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Propel on Right Track Back to Being Cool for Those Who Like To Sweat
On a very hot day last summer while tracking Tiger Woods at Firestone Country Club, I thought for a moment about buying a bottle of water. Shade was sparse and I grew sweaty and thirsty as I tried to keep pace with the tournament gallery on Firestone's rolling grounds.
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Squirrels Paddles Along, Prepares to Catch Next Technology Wave
Stark County software developer’s next move is building and selling its own hardware; could double local employment to 80 in the next 18-24 months. Most Northeast Ohio squirrels are content high in an oak tree collecting acorns to stuff into their cheeks.
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Fifty Years of Positioning: the 2010s
Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.
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Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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