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2011 New Media Trends to Watch
We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year:
Facebook continues its rise. As Facebook approaches a billion global users, we're seeing only the beginning of big things from this social network.
Positioning is Only Natural
Mother Goose Knows This Stuff is No Mere Fairy Tale
Every spring over the last few years, Innis Maggiore has witnessed a wonder of nature that's also a real life application of positioning.
When Brian Williams lies, you pay the price
There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role. NBC's credibility and the viability of the news anchor's return after a six-month suspension is the main story we're all seeing and hearing.
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Crisis positioning: Enhancing your image
A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten. Rare is the crisis that actually enhances a company's reputation and position. Many PositionistView® readers remember the 1982 cyanide-in-the-Tylenol crisis.
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What’s in a name? Only everything, including brand name value
From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value. A business’ or product’s name is one of its most important assets.
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Appreciating advertising’s greatest game through Super Bowl ads
Stakes are high and costs considerable when companies consider purchasing a 30-second spot during the Super Bowl. Super Bowl ads can make or break a brand. A marketing column wouldn’t be a marketing column without commenting on the ultimate arena for advertising: the Super Bowl. Ultimate indeed.
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Ground control to Elon Musk
Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel. Along the way, Musk has been the architect of brands that are leaders in their respective categories.
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Old World Values, Quality Foods Drive DioGuardi's Success
Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.
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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love
Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.
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Shift to Showers Helps Tower Industries Climb Into National Spotlight
Now No. 1 in solid-surface shower solutions, Stark County company hasn't forgotten countertops, where it all began. Success brings with it blood, sweat and tears, and more than a smidgeon of stress.
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