Marketing without positioning is like traveling without an address. You waste time. You waste money. Instead, get focus to get results.
Stop the confusion. Stop the waste. Your marketing shouldn’t have to work so hard. With clear differences, consumers and customers can make easy decisions. Innis Maggiore can help you differentiate your brand in the marketplace with an obvious, competitive position to stand for one thing and stand apart from everyone else.
Innis Maggiore doesn’t settle for marketing the ordinary way. Neither should you, because the differences are dramatic.
Innis Maggiore is different from ordinary ad agencies because we always focus on what makes your brand different from your competition. Using brand positioning, we create your competitive difference simply and powerfully, for stronger branding that’s more effective and more efficient. After all, 1 message with 100% focus will outperform random messages with no focus any day.
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Welcome to the
We call this facilitated session “appreciative” because it helps you appreciate your organization’s meaning and relevance in view of prevailing realities. Together, we “discover” a clear brand positioning strategy, and then Innis Maggiore fashions an executive action plan for implementation of that strategy in the marketplace.
Innis Maggiore remains independently owned, and today is ranked in the top 10% of the nation's agencies.
Innis Maggiore was founded in 1974, with growth for our clients steady and strong ever since — particularly since the appointment of Dick Maggiore as the agency's president in 1989. The mid-1990s marked an acceleration of national business, as Innis Maggiore began to build its reputation as the nation’s leading brand positioning ad agency fashioning actionable strategies and creative grounded in positioning strategy.
If you don’t have unlimited money, differentiation is the only way to have a strong brand. We believe positioning — marketing your most meaningful brand difference — is the best way to make your business successful. So did Jack Trout. The Father of Positioning Endorsed Innis Maggiore.
What matters most about the people at Innis Maggiore is the way we work with our clients, because it's a reflection of a culture rooted in values you won't find at every agency; values rooted in our community and service organizations; in families, fellowship and faith. As a reflection of these values, we don't except work we believe detrimental to society.
When we say "valuable," we’re not talking about account size or brand cachet; we place priority on long-term relationships, collaboration and invested knowledge. This is what you can expect from Innis Maggiore people.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.
Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.
The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.