Your brand
is too important to trust to
just any agency.
Focus Your Marketing
with America's #1 Brand Positioning Ad Agency.

Marketing without positioning is like traveling without an address. You waste time. You waste money. Instead, get focus to get results.

Too Much Media, Too Many Messages

Just a decade ago, the number of media types numbered around 150. This included traditional media — TV, radio, print and outdoor — combined with some nascent media — paid search, banner ads and online directories. Today, that number is nearing 5,000 and growing nearly every day. Social science research firm Yankelovich estimated the average number of marketing messages to which a consumer is exposed to have been 500 in the 1970s, 5,000 in 2006 and, now, between 6,000 to 10,000 ads every day in 2021.

Accomplish More With Less

Stop the confusion. Stop the waste. Your marketing shouldn’t have to work so hard. With clear differences, consumers and customers can make easy decisions. Innis Maggiore can help you differentiate your brand in the marketplace with an obvious, competitive position to stand for one thing and stand apart from everyone else.

Brand Positioning Agency Message
Brand Differentiation
beats ordinary marketing.

Innis Maggiore doesn’t settle for marketing the ordinary way. Neither should you, because the differences are dramatic.

Brand Positioning Agency Choices
Positioning = Positive Results

Innis Maggiore is different from ordinary ad agencies because we always focus on what makes your brand different from your competition. Using brand positioning, we create your competitive difference simply and powerfully, for stronger branding that’s more effective and more efficient. After all, 1 message with 100% focus will outperform random messages with no focus any day.

Marketing made

with positioning

  • 1 message, 100% focus
  • Stronger branding
  • More effective, more efficient
  • Consumer clarity
  • Competitive edge
  • Consistency and commitment

Marketing made

without positioning

  • Random messages, no focus
  • Wishy-washy and weak
  • Spend more to get less
  • Consumer confusion
  • Lack of clear difference
  • Always trying something new
Instead of Big Money, We Use Big Ideas.

We’re asked for Big Ideas more than anything else: a campaign or event or package or video. The right Big Idea makes your marketing work — helping brands big and small win in the marketplace — and we make Big Ideas every day to dramatize our clients’ most meaningful brand difference.

Big Ideas
Here's the Short List of Some of Our Big Ideas:

Click on the logos below.

Welcome to the

Appreciative Discovery®

We call this facilitated session “appreciative” because it helps you appreciate your organization’s meaning and relevance in view of prevailing realities. Together, we “discover” a clear brand positioning strategy, and then Innis Maggiore fashions an executive action plan for implementation of that strategy in the marketplace.

The Science of Brand Positioning

If you’re seeking a differentiating brand strategy, we invite you to utilize our proprietary positioning process — the Appreciative Discovery.

In a half-day moderated meeting with your key stakeholders, our team appreciates your native knowledge to help discover your brand’s most meaningful differentiated idea through four filters: Customer, Competition, Company and Context.

Brand Positioning Agency Chart
Founded Almost 50 Years Ago.

Innis Maggiore remains independently owned, and today is ranked in the top 10% of the nation's agencies.

History

Innis Maggiore was founded in 1974, with growth for our clients steady and strong ever since — particularly since the appointment of Dick Maggiore as the agency's president in 1989. The mid-1990s marked an acceleration of national business, as Innis Maggiore began to build its reputation as the nation’s leading brand positioning ad agency fashioning actionable strategies and creative grounded in positioning strategy.

Background photo: Chuck Innis (l) and Dick Maggiore (r) start what was to become America’s #1 Positioning Ad Agency at the kitchen table.

Upgrade Your Brand

If you don’t have unlimited money, differentiation is the only way to have a strong brand. We believe positioning — marketing your most meaningful brand difference — is the best way to make your business successful. So did Jack Trout. The Father of Positioning Endorsed Innis Maggiore.

Before his passing in 2017, the mentor, friend and long-time associate of the agency said: “Innis Maggiore, like no other agency, has successfully turned the principles laid out in our positioning books and created a disciplined practice. These guys really do get it.”

Our People
are your greatest resource.

What matters most about the people at Innis Maggiore is the way we work with our clients, because it's a reflection of a culture rooted in values you won't find at every agency; values rooted in our community and service organizations; in families, fellowship and faith. As a reflection of these values, we don't except work we believe detrimental to society.

When we say "valuable," we’re not talking about account size or brand cachet; we place priority on long-term relationships, collaboration and invested knowledge. This is what you can expect from Innis Maggiore people.

PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.

April 7, 2021

Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?

 

February 11, 2021

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.

August 11, 2020

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

June 14, 2021
CANTON, Ohio (June 14, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Martha Belden to lead public relations to complement the agency’s full range of marketing services.
March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
January 19, 2021
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
November 17, 2020
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.