It’s not the data. It’s what you do with the data that matters. Think about the course of your average workday: morning meetings, cold-calling prospective customers, responding to customer feedback, waiting for responses on your current assignments — so much tedium. It begins to feel like there’s more time spent getting to where you’re going than is spent being there, like a ten-hour drive to watch a two-hour movie. You know where to go. You know what to do. But with all the red tape, the office idiosyncrasies, and the lost time in between, it all begins to feel like a Franz Kafka novel. If optimizing your CRM feels like a task too far down on your list, it might be time for a CRM agency like Innis Maggiore.

At Innis Maggiore, CRM agency and the nation’s leading positioning ad agency, we understand the importance of efficiency and cleaning out the clutter of the workday. Trying to power every aspect of your company by yourself can sometimes feel like you’re working against your company, not with it. As much as “a cluttered desk is a sign of a cluttered mind,” a cluttered workday is a sign of a cluttered organization. By understanding how to properly implement and optimize your first-party data, a CRM agency like Innis Maggiore can help clear the clutter and create a much more impactful and successful marketing and sales program.

With a relatively quick audit, a CRM agency can quickly assess the challenges of the CRM implementation as well as the holes in its processes. With how closely we at Innis Maggiore work with our clients, we not only know how to create a system for you but also how to integrate it into your preexisting practice without disrupting your workflow. Increasing your efficiency through CRM doesn’t mean much if implementing it brings your company to a halt. Therefore, we aim for seamless integration — and from there, not even the sky is a limit. Be it kinks in the internal information pipeline, time-sink activities, or any other hiccups, a well-optimized CRM system can find where the wrinkles are hiding — and iron them out.

Innis Maggiore doesn’t just believe in giving a person a fish — we like to teach a person to fish. Whether you need us to manage a CRM system for you or you just need a helping hand to get an efficient CRM system up and running on your own terms, we are ready to help. The bottom line with CRM is making a more efficient and focused you. With that focus and organization, conveying your position to customers — or even discovering your position — will become all that much easier.