Photography and illustration agency: creating original advertising
Begin building a corporate personality audiences will recognize anywhere.
A good illustration agency will bring unique brand touches to your identity.
In advertising, the images you see attached to varying ad campaigns come in two varieties. On one hand, there are illustrations, which have moved from physical sketchpads to digital images. A good illustration agency will bring unique brand touches to your identity. Illustrations help your marketing stand apart from those competitors who choose to stick with stock photography. This means your brand, well-positioned, can be dramatized with a completely custom (i.e., unique) look.
The other side of advertising imagery comes from photographs. The power of photography lies in its ability to convey the entirety of your message in just one snapshot. It involves curating the right tone, positions, angles, and the right background placement. When someone views photography, to discover the message, they must engage with it. This makes memory retention for photography ads incredibly high. However, going back to the stock photography problem, unless you take the route of custom photography, your stock photo may appear in someone else’s ad. Let’s hope it’s not a competitor!
Both of these options for advertising imagery make different distinct emotional impressions with the viewers. With the help of a photography and illustration agency, you can create advertising materials that are entirely original and begin building a corporate personality audiences will recognize anywhere.
Discover originality with the power of positioning
Innis Maggiore knows how to preserve and utilize originality through the power of positioning.
The principle characteristic that sets illustration and photography apart is the ability to harness originality. In marketing, it’s very easy to get lost in a sea of sameness. Most marketers look to other companies and copy what they’re doing rather than doing the harder work of developing original ideas and design elements.
As a photography and illustration agency, Innis Maggiore knows how to preserve and utilize originality through the power of positioning. A position highlights the aspect that differentiates and strengthens you against your competitors, focusing on a relevant difference you can own. Positioning gives your brand originality. And it sets you apart from your competition.
Once you know your position, it becomes infinitely easier to transfer that same uniqueness into an original campaign. Your position becomes your foundation and helps you determine whether illustrations or photography carry the right tone and style to make your marketing successful.
Originality is the hallmark of a good photography and illustration agency
As the nation’s leading positioning agency, Innis Maggiore has the expertise and skills to take your campaign to the next level. Our skilled creative team is proficient in creating a range of graphics, from illustrations to photographs. And what gives our creative team the comparative edge as a photography and illustration agency is our ability to ensure your positioning strategy is executed in every piece of communication.