Packaging Design

The frontline of your customer’s shopping experience.

sq packaging

View more samples of our work below.

When your product needs to stand out and grab attention, we’re your packaging design agency of choice. Any packaging design agency can create pretty graphics or splash your logo across a label. But that’s not enough to get your product on the shelves, much less keep it there.

Creative design can only get you so far. Retailers will only stock your product if they think it will sell; and it will only sell if it stands out from the competing products on the shelf. Customers have to notice your product. But more than that, they need to know why they should pick your product over any other. And the packaging is your last chance to show them.

It all comes down to the psychology of choice. As late as the 1990s a typical grocery store stocked about 7,000 items. Today, that number has increased to 40,000-50,000.

But that increase in choice isn’t a good thing: studies have found that, as choices increase, customers are less likely to buy anything at all, and if they do, they are more likely to experience buyer’s remorse. This is caused by overwhelm.

But if your product can successfully stand out, it eliminates the overwhelm by narrowing the choices. And at that critical point of choices on the store shelf, packaging design can make all the difference.

Why Choose Innis Maggiore as Your Packaging Design Agency?

As America’s #1 Positioning Ad Agency, Innis Maggiore understands the need to differentiate your product unlike any other. We specialize in crafting the beautiful graphics and compelling words that works to position your product as the best choice.

The results?

More sales, more demand, more stores coming back to restock their shelves.



Your packaging should reflect your brand. It should be consistent with every other element of your branding, wherever the consumer might experience it. But Innis Maggiore’s focus on positioning takes it one step further: our approach clearly expresses your branding in a differentiated way, making it easier for customers to choose you.

Innis Maggiore has a long history as a packaging design agency for clients across the consumer packaged goods (CPG) industry. And our efforts on behalf of clients have delivered up some refreshing results. Take a look below for just a few examples.  

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Award-Winning Client Work

The results speak for themselves.

Packaging Design Artisa Group

Culture Shift

SKYROCKETING SALES WITH NEW PACKAGING

Retailers Walmart and Sam's Club cited Artisa's new package design and brand personality development as their reason to pick up this uncottaged cottage cheese.
Packaging Design Smith Group 2

8%

GROWTH IN THE MIDST OF A DAIRY DOWNTURN

Smith's Brand attributed its success to the launch of its new package designs - 110 products in total, all achieving sales growth.
Packaging Design NILodor Group

Brand Refresh

GAINS PRIVATE LABEL CLIENTS

Competing in the pet odor business is cutthroat. Winning in it appears to be about package design. NILodor's Natural Touch brand cites its latest successes are due to its world-class custom package design.
Packaging Design Nickles Group

26%

SALES INCREASE WITH PACKAGE DESIGN ONLY

Staples -- like bread -- might be considered a commodity business. But after its custom package redesign, Nickles Bakery realized consumers value aesthetics in even the most basic of purchases.
Packaging Design Tangos Group

150%

MARKET SHARE GROWTH

The private label business can be your own worst enemy in winning shelf space. Shearer's Brand potato chips not only gained shelf space, they introduced three new products that gained their own spot on the shelves. Tangos trotted off the shelves in record numbers.

Make Your Products Stand Out on Store Shelves

There’s nothing quite like collaborating to create something beautiful. Except creating something beautiful that you know will also get results. For stunning packaging designs that will make your products stand out – and attract sales – get in touch.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.
March 29, 2022
CANTON, Ohio (March 29, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Cheryl Henderson to creative director, Alicia Jordan to art and video director, Emily Mays to associate creative director, Rich Grisak to senior media analyst, Veronica Smith to senior media strategist, and…
January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.