Unlike a typical paid search agency, Innis Maggiore takes a quality, rather than quantity, approach to paid search. While many paid search agencies aim their campaigns at rousing as much traffic as possible, we focus on forming quality web leads meant to spark conversions, which to you, means sales. This is true for B2C or B2B businesses, whether you offer e-commerce or are simply seeking leads in the format of calls or contact form submissions.

We uncover these prime audience targets by beginning our marketing process with positioning. As the nation’s leading positioning ad agency, Innis Maggiore uses the force of positioning to catalyze all of our work, including paid search campaigns. When you understand your competitive difference – your position – you can determine what demographic would benefit most from learning about your product, and this strength plays directly into the major benefits of paid search ads.

The greatest advantage paid search advertising delivers is its ability to reach a targeted audience, locally or globally, in an instant. This level of visibility is unmatched in any other advertising medium. When you mix these benefits with the power of positioning, Innis Maggiore, as your paid search agency, can help guide your business towards quality leads, a recipe that can deliver you new and lasting growth far into the future.

We’re so convinced of our paid search agency prowess, one of our agency leaders wrote a book on the power of search and how it proves positioning. The psychology of search is fascinating, and it really does prove that positioning is the best business strategy an organization can employ. Download a copy of Mark Vandegrift’s book, Keyword: Positioning, to learn more why positioning + search really does matter.