You’re obviously considering a sales automation agency or you wouldn’t be reading this page. You know there’s an issue, but what might it be? We’re taking a wild guess here, but maybe it goes something like this …

The average American sales representative spends merely 35% of their time selling — which means that throughout the forty-hour work week, sales reps spend less than two days doing the thing for which they were hired. As of January 2024, the average salary of a sales rep is $76,681 a year. This means that in a year, you’re spending nearly $50,000 — PER SALES REP — to do something other than sell. Now, that doesn’t mean sales reps are sitting around twiddling their thumbs for 26 hours a week — so where is that time going?

While selling is obviously the main job of a sales representative, there is a lot of tedious foundational work that goes into selling: searching for new prospective customers, researching and formulating new leads, and of course, the dreaded logging and filing of sales and paperwork. While this work is essential, it’s a great big time-sink — time that could be spent selling, meeting with customers and clients, and growing the scope of your brand. But therein lies the question: how can you reclaim time spent on tasks that are essential to the job? If you want to reclaim your time and get your sales team chugging at full speed, then it’s time to reach out to a sales automation agency like Innis Maggiore.

At Innis Maggiore, the nation’s leading positioning ad agency, we may not have “conventional” sales representatives, but what we absolutely have are several departments, each responsible for reaching out to our clients and keeping them informed. Our entire company is built around creating relationships with clients in order to learn how they work and discover what differentiates them from the rest of the market. If we can’t keep up on selling and meeting with clients, how can we expect anyone else to do the same?

That’s what’s great about sales automation: it doesn’t replace the human touch of sales. The term “sales automation” may be a bit misleading, because while it does serve to automate the more redundant and mundane, yet crucial, aspects of the sales process, the one thing it doesn’t automate is the sales relationship itself.

Rather than thinking of it as sales automation, think of it as an automatic assistant for your sales team — personally crafted by a professional sales automation agency. Your automatic assistant can keep you up to date on customer data, establish triggers that inform you when a customer opens an email or visits your website, send reminders or suggest meeting times with clients, and more — all without breaking a sweat.