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How Social Listening Strategy has kept Barnes & Noble Relevant
From embracing indie authors to publishing collector’s edition releases to creating BookTok section suggestions in stores, Barnes & Noble is tapping into the power of culture to drive customers toward its products and stores through an attentive social listening strategy.
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Better Strategy, Better Leads with a Lead Generation Marketing Agency
Lead generation is all about strategically finding people interested in your product or service. It bridges the gap between sales and marketing teams by using marketing to collect information to use in the sales process.
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A Media Planning & Buying Agency’s Look Into Using Ad Dollars Wisely
They say money spent isn't always money well spent … and this could not be more true when it comes to marketing dollars.
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Messaging Strategy: The Cute v. Clever Debate
It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles.
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Joining the Social Media Conversation
The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.
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When To Use Social Media Advertising
Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense. One blog entry says that now's the time to start before it gets too crowded, and another says it's past its prime.
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Starbucks: Instant Bad Karma
Starbucks Devalues Its Brand - To Go! Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up their own competitive positions.
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The Practice of Positioning = Substance + Sizzle
If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.
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Living the Life of a Positioning Consultant
There was a time when advertising and PR agencies not only wanted to be marketing partners with their clients, but they actually were. In a 2008 Advertising Age article, positioning consultant Al Ries said, "An advertising partnership should operate in much the same way as a marriage partnership.
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