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Fifty Years of Positioning: the 2010s
Hipster glasses, fidget spinners, statement necklaces, and a resurgence of boat shoes were all very big in the 2010s. These trends may never return. From 2010 to 2019, however, Innis Maggiore continued to build on its reputation for positioning.
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Google Reverses Its Decision — Third-Party Cookies are Back!
Google announced its initial intentions to eliminate third-party cookies in 2020. While the decision was based on protecting the data privacy rights of users, companies and marketers were left racing to replace them.
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The Next Fifty Years of Positioning: the 2020s and Beyond
Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…
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The Best Marketing Strategies for AEO and GEO
As AI continues to hold the attention of marketers, some new terms have surfaced for which we receive many inquiries: AEO and GEO. What are AEO and GEO and how do they relate to AI? What are the best marketing strategies for AEO and GEO?
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How Social Listening Strategy has kept Barnes & Noble Relevant
From embracing indie authors to publishing collector’s edition releases to creating BookTok section suggestions in stores, Barnes & Noble is tapping into the power of culture to drive customers toward its products and stores through an attentive social listening strategy.
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Better Strategy, Better Leads with a Lead Generation Marketing Agency
Lead generation is all about strategically finding people interested in your product or service. It bridges the gap between sales and marketing teams by using marketing to collect information to use in the sales process.
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A Media Planning & Buying Agency’s Look Into Using Ad Dollars Wisely
They say money spent isn't always money well spent … and this could not be more true when it comes to marketing dollars.
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Sharpen Operations with a Customer Relationship Management Agency
Successfully integrating data into a seamless marketing effort is no longer dependent on how much data you collect. Our digital world is overflowing with countless amounts of information.
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Messaging Strategy: The Cute v. Clever Debate
It's a messaging strategy debate that rages wherever writers write or designers design. It's an issue that can boil the polar ice caps - and the gap between the two sides can be as big as the thousands of miles between our North and South poles.
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Joining the Social Media Conversation
The most popular question we are asked on the topic of social media is how to join the conversation. When joining social media (the third level of participation) conversation, an organization intentionally commits to developing relevant content published on a regular basis.
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