Agency
Positioning
Clients
Services
Portfolio
Podcast
Blog
News
330-492-5500
Contact Us

Search Results

Your search results for "brand shorthan" are below. Click tabs to filter by type.

Pages +
Articles +
News Releases +

PositionistView^®

VIEW ALL RSS

PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

May 7, 2024

Don’t Dare Call It “McDonut”!

How sweet is the McDonald’s/Krispy Kreme cross-promotion strategy? Lots of people like McDonald’s. Lots of people like Krispy Kreme.

April 25, 2024

Unified ID 2.0 (UID2) – The Promise of a Third-Party Cookie-less World

Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance.

April 23, 2024

Brands should heed this warning: Be careful with culture in advertising

Don’t be like Bud Light — unless you have a billion to spare! What would you do if you woke up to find out that you’ve lost over a billion dollars?…

April 18, 2024

It’s a dog-eat-dog world: the rise of challenger brand advertising

There have always been brands like McDonalds, Nike, and Amazon, that dominate the headspace of consumers. Despite massive control of their respective markets, this shield isn’t entirely impenetrable.

March 27, 2024

CTV Advertising – Can It Be Your New Marketing BFF?

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality.

Agency News

VIEW ALL RSS

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

May 14, 2024

Innis Maggiore supports career-learning opportunities through the Stark Education Partnership

CANTON, Ohio (May 14, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced its support for the Stark Education Partnership’s (SEP) annual fundraiser, the Journey to the Summit. The contribution was made through the Innis Maggiore Community Endowed Fund administered by the Stark Community Foundation.

April 11, 2024

Innis Maggiore named advertising agency of record by Robertson

CANTON, Ohio (April 11, 2024) — Innis Maggiore today announced it was named advertising agency of record for Robertson Heating Supply Co. ’s 2024 Rheem brand and dealer marketing campaigns.

April 9, 2024

Innis Maggiore, a SARTA Partner earns APTA AdWheel Award

CANTON, Ohio (April 9, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the “Community Partner” campaign it developed with the Stark Area Regional Transit Authority (SARTA) won a 2024 AdWheel Award in the “Best Print Media Educational Initiative” category.

March 5, 2024

Innis Maggiore among 2024 ADDY award winners

CANTON, Ohio (March 5, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it is among the 2024 ADDY award winners named by the American Advertising Federation’s Akron chapter.

January 24, 2024

Wittmer returns as Innis Maggiore’s spring advertising agency intern

CANTON, Ohio (Jan. 24, 2024) — Innis Maggiore, the nation’s leading agency in the practice of positioning, today announced Denver Wittmer returns as a spring advertising agency intern.

Founded 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

Careers Podcast Blog News Contact Privacy Policy