Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career.

One of the easiest ways to be remembered is to be first.

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head.