Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.
It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.
Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.
With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.