Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.
It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.
Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.