Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to…
Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy.
In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money.
Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee? Many companies struggle to find their “why,” also known as their company…
Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
Silly and sentimental. Advertisers play it safe this year. According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.