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By Dick Maggiore and Mark Vandegrift

Dick Maggiore


Stark County Supporting Local Business

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.

2018 Super Bowl Advertising Effectiveness

Silly and sentimental. Advertisers play it safe this year.   According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.

Preparing for 2018 Super Bowl Advertising

In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor. Familiar is not all bad.

Business Niche Differentiation Strategy

Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87.

Algorithms in Big Data and Business

Making predictions is risky business, but putting our heads in the sand might be even riskier...


Product- or Customer-Focused Brand DNA



Google and Positioning in Digital Marketing

In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.

Focus Lesson From The Hedgehog and the Fox

To understand the spiny hedgehog and the sly silver fox, we must go back nearly three millennia.

Recommendations for Strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.

Social Division and Corporate Social Responsibility

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.

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