According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
Silly and sentimental. Advertisers play it safe this year. According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.
In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor. Familiar is not all bad.
Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87.
Making predictions is risky business, but putting our heads in the sand might be even riskier...
In the 1970s, Jack Trout and Al Ries first coined the term “positioning” for use in the field of marketing.
We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.