In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.