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By Dick Maggiore and Mark Vandegrift

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Tagged with: FedEx

FedEx brand strategy delivered results

FedEx Brand Strategy: Packages and Positioning

March 14, 2017   -   0 Comment   -   Dick Maggiore

By Dick Maggiore     |     March 14, 2017

FedEx brand strategy delivered results. Changes in industry, however, leave company searching for new winning tagline. FedEx founder Fred Smith wrote an economics paper while studying at Yale.

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FedEx Brand Strategic Positioning

FedEx's Strategic Positioning Concept Absolutely, Positively Disrupted

October 22, 2012   -   0 Comment   -   Dick Maggiore

By Dick Maggiore     |     October 22, 2012

FedEx founder Fred Smith wrote an economics paper while at Yale.

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