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By Dick Maggiore and Mark Vandegrift

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Tagged with: Jack Trout

Part 2 Answers from Jack Trout on Positioning

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.

Jack Trout Event Five Tests of Obviousness

At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness." He wrote more about these tests in his latest book, In Search of the Obvious...

Negatively Repositioning the Competition

Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.

Using Repositioning for Change Communication

Click here to play video. (Or use this YouTube link.

Application of Repositioning for Crisis Communication

Click here to play video.

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