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By Dick Maggiore and Mark Vandegrift

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Tagged with: Strategy

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much…

Categories in Marketing Communication Strategy

It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity.

Local Grocers vs Amazon and Whole Foods

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this.

Amazon Causes Concern that Branding is Dead

We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything.

Importance of Brand Consistency

Staying the course requires courage, discipline. To become really good at whatever we do requires doing the right thing, then doing it consistently. This applies to just about everything.

Reaching and Understanding your Customer

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.

Legacy and Work of Jack Trout

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.

Differentiation Needed for Strategic Leadership

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...

Community Brand ArtsinStark

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people.

Causes of Creative Thinking in Marketing

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

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