PositionistView

The sometimes-scary story of strange food brand collabs.

If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.

Google announced its initial intentions to eliminate third-party cookies in 2020.

AI is no longer a buzzword. It’s reality. Though the technology has existed for decades, it’s finally reached its peak momentum in terms of our awareness.

Not long ago, I got an email from LinkedIn with a digest of “Top job picks for you.

If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi.

Want to dominate a business category? There’s only one sure way to do it: create a NEW category.

How sweet is the McDonald’s/Krispy Kreme cross-promotion strategy? Lots of people like McDonald’s. Lots of people like Krispy Kreme.

Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance.

Don’t be like Bud Light — unless you have a billion to spare! What would you do if you woke up to find out that you’ve lost over a billion dollars?…