With changing algorithms and the focus on AI, every client is asking: How do I make sure AI (ChatGPT, Perplexity, Claude, Google Gemini, Copilot, etc.

Every good marketer loves a solid strategy presentation. They’re built with a solid foundation and clear objectives. However, many go-to-market strategies are missing a key part.

Don’t be like Bud Light — unless you have a billion to spare!

In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow.