Kraus' Pizza Introduces 'Frau Kraus' in Billboard Campaign
CANTON, Ohio (April 12, 2000) - Kraus' Pizza, a locally owned and operated pizza franchise, kicks off a 3-month billboard campaign this week that features its new store spokesperson, Frau Kraus.
The campaign, developed by Innis Maggiore Group of Canton, features an illustration of Frau Kraus along with a message, "Frau Kraus says Das Good!" The campaign will rotate among billboard locations throughout Stark, Wayne and Tuscarawas counties.
"Frau Kraus spotlights the novelty of a German family operating a pizza shop," said Ginger Kraus, owner of Kraus' Pizza. "She also reflects our company philosophy of caring for our customers' families as our own."
Innis Maggiore, an advertising and public relations firm based in Canton, is Kraus' Pizza agency of record.
Kraus' Pizza, established in 1959, is a locally owned and operated pizza franchise that has a reputation in Stark County for consistently offering delicious pizza at a reasonable price.