Innis Maggiore Group Wins MSN Direct Mail Account
CANTON, Ohio (December 5, 2002) -- Innis Maggiore Group today announced that it has been selected as agency of record for MSN direct mail programs, including the launch of its latest version, MSN 8. Amid intense competition, the growing Midwest agency was chosen to design and implement an acquisition plan for fiscal year 2003.
"Innis Maggiore is a talented group of people who bring a fresh approach to the table, one we feel is poised to move the market for us," said Shawn McMichael, group marketing manager, MSN. "Their strategic capability, unique portal approach to our business, and creativity immediately caught our attention."
"We are honored to be selected by MSN," said Dick Maggiore, president and CEO of Innis Maggiore Group. "The excitement this brings to our agency is phenomenal. MSN knows that breakthrough, results-oriented creative can come from anywhere - even from Canton, Ohio - when the strategy is right."
The MSN relationship represents the first major win for Innis Maggiore's direct marketing unit. The agency is working in conjunction with Incept Corp. on the telesales portion of the program. Incept is an integrated direct marketing consulting firm, based in Canton, Ohio and specializing in telesales.
"Our direct marketing program is part of MSN's broad-based push to gain ground in a very competitive market," said Jonathan Downing, Innis Maggiore's director of direct marketing. "We're excited about contributing to this important goal."
Innis Maggiore Group is an advertising and public relations firm with nearly 60 associates and offices in Canton and Youngstown, Ohio and Pittsburgh, Pa. Key clients include Aultman Health Foundation, Brewster Dairy, Liquid Control Corp., Louisiana-Pacific Corp., Microsoft Corp., NancyLopezGolf, Northeastern Ohio Universities College of Medicine (NEOUCOM), Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products, Smithers-Oasis Co., and Square Two Golf. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute, and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
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