Innis Maggiore Group Direct Launches Acquitention(SM), Announces Money-Back Guarantee to Encourage Trials

The DMA Annual Conference & Exhibition, Orlando, FL (Booth #474)

CANTON, OH - (October 13, 2003) - Innis Maggiore Group Direct today announced the launch of Acquitention(SM), a leading-edge direct marketing program developed to acquire and retain highest-value customers having the greatest net-profit value.

The Ohio agency also announced plans to offer direct marketers a money-back guarantee for trying the new system.

"Acquitention is based on the success we generated while working with two large clients - one, a major Internet Service Provider (ISP) and the other, a world-renowned family entertainment company. The core concept for this program is that we plan and execute strategy for acquisition and retention simultaneously. rather than as two separate campaigns," said Jonathan Downing, director of direct marketing at Innis Maggiore. "By offering a projected return on investment, and an empirical way to evaluate a project's performance, Acquitention brings direct marketers what they're looking for - effectiveness and accountability."

In a direct mail campaign of its own, Innis Maggiore is targeting progressive direct mailers, offering a money-back guarantee to spur trial. Marketers who use Acquitention and do not beat the results of their current mailing system will have all agency fees refunded upon the conclusion of their campaign. This offer is also being presented to attendees at the DMA Conference & Exhibition in Orlando.

"That's how confident we are that this works," Downing said. "The guarantee takes away all the financial risk of trying a new system."

This program is for companies interested in acquiring and retaining the most profitable customers, obtaining higher response rates, reducing customer attrition and optimizing return on investment (ROI).

Innis Maggiore Group Direct is a team of direct marketing experts dedicated to strategy, execution and response analysis.

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company quadrupled in size between 1997 and 2002, and is projecting 2003 capitalized billings of more than $30 million. In May 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio. Key clients include Aultman Health Foundation, Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.

For more information contact:

Jim Cyphert
Director of Public Relations
Innis Maggiore
P: 330-492-5500