Forum Health, Innis Maggiore Launch Campaign To Promote New Women and Infants Pavilion
YOUNGSTOWN, Ohio (April 21, 2005) -- Forum Health is launching a major advertising campaign next week to promote its new Women and Infants Pavilion, which opens on Wednesday, May 4.
The campaign, developed and produced by Innis Maggiore Group, includes television, print and outdoor components with the theme, "Expect More."
"This is a very bold campaign," stated John Gonda, director of marketing and public relations at Forum. "Our theme, 'Expect More,' encourages and empowers Mahoning Valley residents to no longer accept the status quo ... but to expect more and know that Forum will deliver it."
Two new television commercials will begin airing next week, featuring actual Forum patients, doctors and nurses. "Expect More" billboards began running throughout the Mahoning Valley in mid-April, along with print advertising.
The new Women and Infants Pavilion, located at Forum's Beeghly campus in Boardman, is part of the "Forum Promise," the healthcare organization's initiative to invest $102 million in new, modern buildings that bring the best health care to where people live and work.
One of the TV commercials spotlights the many extraordinary features mothers can expect to see at the new facility. The other spot uses an emotional approach to portray the center through the reactions of mothers.
Innis Maggiore Group is an advertising and public relations firm with nearly 50 associates at offices in Canton and Youngstown, Ohio. The company more than doubled in size between 2000 and 2004, when capitalized billings exceeded $27 million. In 2004, Advertising Age ranked Innis Maggiore the fastest-growing agency in northeastern Ohio for the third straight year.
Forum Health, the Mahoning Valley's leader in providing patient centered medical care, operates Northside Medical Center, Trumbull Memorial Hospital, Tod Children's Hospital, Hillside Rehabilitation Hospital, Austintown Medical Park, Beeghly Medical Park, Elm Road Medical Park and Forum Health at Home. Forum recently received several 5-Star rankings from the Community Healthcare Coalition's consumer guide to hospital quality, further recognizing its high levels of quality care.