Innis Maggiore Builds Brand Positioning and Google AdWords Success

CANTON, Ohio (Oct. 19, 2010) - Recognized for its expertise in working with Google and search engine marketing tactics, Innis Maggiore continues to achieve Google AdWords success with campaigns based on the principles of brand positioning.

Innis Maggiore, the nation's leading agency in the practice of brand positioning, was named to Google Qualified Professional status. Just as other certifications do not guarantee results in other advertising media, Google's certification alone is not enough to ensure AdWords success.

"The fact is all of our digital expertise ultimately relies on the principles of brand positioning to generate AdWords success and other business-building results for our clients," said Mark Vandegrift, Innis Maggiore principal, web and digital services. "We are dedicated to and invest in advanced study and training in Google and other SEM tools, and proud that we earned our Google Qualified Professional status."

Vandegrift cited similarities in brand differentiation and the Google model itself.

"The reason Google is the only success in paid search is due to the relevant results it delivers to searchers. As positionists, we work to identify and promote the most meaningful and relevant difference to customers. Google searchers are looking for very specific information. And a company, product or service can only stand for one thing in the mind of the customer. That 'one thing' is the brand positioning, and Google delivers it in SEM campaigns," he said.

"Our experience in developing a growing number of Google AdWords success stories is framed around a brand differentiation strategy to establish a productive partnership between our clients and Google as a medium. We stay abreast of Google's advances that are designed to deliver more performance for advertisers, all with the intention of enhancing the users' search experiences," Vandegrift said.

Innis Maggiore is the nation's leading agency in the practice of brand positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2009 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry, Goodyear, GuideStone Financial Resources, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America.