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Innis Maggiore names new president

Mark Vandegrift is now president of Innis Maggiore, the nation's leading positioning ad agency.

CANTON, Ohio (April 18, 2023) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Mark Vandegrift has been appointed president. Vandegrift, previously the agency’s chief operating officer, has served in multiple positions throughout his 25-year tenure with the agency, including account supervisor, director of web services, director of project management, and digital marketing specialist.

Dick Maggiore has been named chairman & CEO and will remain in an active leadership role with Innis Maggiore, the agency he founded with M. Charles Innis almost 50 years ago in 1974.

“Mark has made a profound impact on our agency, from developing our web services offering for more than 25 years, to forming our digital marketing department, and most importantly, to stewarding the brands for hundreds of our clients,” said Maggiore. “Mark’s capability in marketing and sales is highly unique as he is able to marry positioning strategy to the vast array of media and technology options. His leadership in our agency and within the community is extensive, so it was very easy to make this decision to have him lead our agency as president.”

Vandegrift won Microsoft’s Gold CD Award for Vendor Excellence in recognition of the agency’s direct marketing program that generated great returns and significant cost savings for the technology giant. He also worked extensively with Bank of America successfully designing, deploying, and evolving one of the nation’s first SaaS (Software-as-a-Service) platforms. He regularly speaks and trains on web technologies, digital marketing, and positioning strategy.

“Dick has a legacy in this community, the business world, the advertising industry, and establishing the agency as the nation’s leading positioning ad agency,” said Vandegrift. “There are very few business owners that are actively ‘still in the game’ 50 years after starting a business. It’s an honor and privilege to lead Innis Maggiore in this capacity.”

Vandegrift serves as board president of the North Canton Playhouse and board president/wish grantor for Wishes Can Happen. He also serves on the Canton Regional Chamber of Commerce board, advisory boards for the Boy Scout’s Buckeye Council and Malone University Business Department, and the marketing chair for Game Changers Canton. He is also a Canton Chamber Business Excellence Awards committee member. He previously served for six years on the board of the Canton Symphony Orchestra.

Vandegrift holds two bachelor’s degrees in accounting and German from Hillsdale College. He resides in North Canton with his wife, Kim. His daughters, Madison and Klaire, reside in Charlotte, N.C.

Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2022 capitalized billings of more than $27 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy,, GOJO Industries (Purell), Hall of Fame Resort and Entertainment, Harris Battery, KFC/Kendall House, Kobre & Kim, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Pipeline Packaging/Hazmatpac, SimiTree Healthcare Consulting, SmithFoods, Stark Area Regional Transit Authority (SARTA), Sunless Inc., Vern Dale Water Experts, and Young Trucks.

For more information contact:

Jim Cyphert
Director of Public Relations
Innis Maggiore
P: 330-492-5500