Schumacher Homes Names Innis Maggiore as Agency of Record

CANTON, Ohio (August 30, 1999) - Schumacher Homes announced today that it has selected Innis Maggiore Group, an advertising and public relations firm based in Canton, Ohio, as its agency of record.

Innis Maggiore will provide a range of advertising and public relations services for Schumacher Homes, a leading homebuilder serving northeastern Ohio.

"We expect our ambitious plans for the next several years to take us far beyond Canton and northeastern Ohio, and we now have a strong marketing communications partner to assist us in that growth," said Paul Schumacher, president of Schumacher Homes. "Innis Maggiore offers the capabilities that befit a successful, growing company and enables us to source these services right here in Canton."

Dick Maggiore, president of Innis Maggiore, added, "Schumacher Homes has built an excellent reputation in northeastern Ohio and is capitalizing on that reputation as it expands into other markets. We're delighted to be part of that effort."

Innis Maggiore Group Inc. is a regional advertising and public relations agency. The agency employs 26 people and reported 1998 capitalized billings of nearly $12 million, up more than 50 percent from the previous year. Some of Innis Maggiore's major clients include Republic Technologies International, Aultman Health Foundation, Oasis Floral Products, Square Two Golf, Rainbow Rentals, Akrochem Corp. and Alpha Enterprises. Innis Maggiore is a member of the American Association of Advertising Agencies.

Schumacher Homes, founded in 1992, has offices in Canton, Medina, Ravenna and Wooster, Ohio. The company employs 80 people.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

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