Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work

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CANTON, Ohio (Mar. 28, 2019) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2018 Cancer Awareness Advertising Award. The campaign was created for Aultman Cancer Center, Stark County’s leading provider for cancer diagnosis, treatment and support.

The campaign, which includes newspaper ads, billboards, and digital and web components, positions Aultman as the leader in cancer care in the communities in which it operates. A line from the campaign reads:

“Close to Home – All here, balancing technology with compassion, treatment with caring. To help more people beat cancer than any other hospital in the area.”

Emily Mays created the concept and handled design work for the campaign, Scott Edwards wrote the copy and provided creative direction, Ashley Johnson served as project manager, and Jeff McMahan served as the account lead. Mays is an art director, Edwards is executive creative director, Johnson is a project manager and McMahan is an account supervisor at the agency.

“We’re extremely proud to support Aultman as it continues to move forward in its mission of leading our community to improved health,” said Innis Maggiore President and CEO Dick Maggiore. “Cancer care is a vital part of that important mission. This award represents far more than simply great advertising. It’s an extension of the wonderful work Aultman is doing to increase awareness and make a tremendous impact on the health and wellness of our community.”

The Cancer Awareness Advertising Awards (CAA Awards) is an annual contest allowing entries that were created, printed and/or distributed the previous year to be scored, judged and recognized on a national level for excellence in cancer awareness marketing and advertising. The CAA Awards is the nation’s most elite competition dedicated solely to the promotion of all cancer-related products and/or services.

Innis Maggiore Group is recognized as America’s No. 1 positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2018 capitalized billings of $24 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, Dutchman Hospitality, Encino Energy, FSBO.com, GOJO Industries (Purell), Gerber’s Amish Farm Chicken, The Goodyear Tire & Rubber Company, GuideStone Financial Resources, KFC/Kendall House, Kobre & Kim, MID’S Sicilian Pasta Sauce, Nilodor, SmithFoods and Stark Community Foundation.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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