Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work
CANTON, Ohio (Mar. 28, 2019) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2018 Cancer Awareness Advertising Award. The campaign was created for Aultman Cancer Center, Stark County’s leading provider for cancer diagnosis, treatment and support.
The campaign, which includes newspaper ads, billboards, and digital and web components, positions Aultman as the leader in cancer care in the communities in which it operates. A line from the campaign reads:
“Close to Home – All here, balancing technology with compassion, treatment with caring. To help more people beat cancer than any other hospital in the area.”
Emily Mays created the concept and handled design work for the campaign, Scott Edwards wrote the copy and provided creative direction, Ashley Johnson served as project manager, and Jeff McMahan served as the account lead. Mays is an art director, Edwards is executive creative director, Johnson is a project manager and McMahan is an account supervisor at the agency.
“We’re extremely proud to support Aultman as it continues to move forward in its mission of leading our community to improved health,” said Innis Maggiore President and CEO Dick Maggiore. “Cancer care is a vital part of that important mission. This award represents far more than simply great advertising. It’s an extension of the wonderful work Aultman is doing to increase awareness and make a tremendous impact on the health and wellness of our community.”
The Cancer Awareness Advertising Awards (CAA Awards) is an annual contest allowing entries that were created, printed and/or distributed the previous year to be scored, judged and recognized on a national level for excellence in cancer awareness marketing and advertising. The CAA Awards is the nation’s most elite competition dedicated solely to the promotion of all cancer-related products and/or services.
Innis Maggiore Group is recognized as America’s No. 1 positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2018 capitalized billings of $24 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, Dutchman Hospitality, Encino Energy, FSBO.com, GOJO Industries (Purell), Gerber’s Amish Farm Chicken, The Goodyear Tire & Rubber Company, GuideStone Financial Resources, KFC/Kendall House, Kobre & Kim, MID’S Sicilian Pasta Sauce, Nilodor, SmithFoods and Stark Community Foundation.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
A monster of a new product to save critical communications.View Work
Leader in skin health and hygiene.View Work
Stay rational. Invest long term.View Work
Finger lickin' good.View Work
Performance guided by values.View Work
BAM! Healthy Cuisine
The first good-for-you food that tastes good.View Work
Affordable, locally managed health insurance.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
Midwest Industrial Supply
Consider it done.View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Canton Museum of Art
The Discovery and Exploration of ArtView Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
How to Market During a Crisis April 20, 2020
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.” In other words, “never let a crisis go to waste.” Capitalizing on our current opportunity is ...
Moral-based capitalism still best bet February 19, 2020
Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism.“The point is, ladies and gentlemen, that greed ... is good. Greed is right. Greed works,” said Gekk...
Super Bowl LIV Advertising: The game behind the game January 28, 2020
(As seen in Crain’s Cleveland Business.) Will more brands brave the political fray in 2020?For many years, advertisers were cautioned not to mix brands with politics. Conventional wisdom said choosing sides was commercia...
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...