Category
Business
Get your 3Ms right to grow your business
Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.
Seven ways to win in a commodity market
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. Sooner or later, most products and services become commodities...
Want to be like Buffet and Socrates? Read!
How can you take your business to the next level? Some of the greatest intellectuals of all time believed reading is key to business growth. While there are thousands for readers to choose from, Dick Maggiore pinpoints the seven best business books of all time...
Old theory still explains a lot about business today
Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. You might remember Maslow’s “Theory of the Hierarchy of Needs” from your Psychology 101 class. Advertising psychology plays a huge role today...
Crunch numbers to calculate advertising investment
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies...
Want to win in Business? Google it
Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financial services firm, we start our search with Google...
Listening to customers improves understanding
A customer is someone who must be satisfied for the company to exist. The customer is the focal point around which the business should be built. Listening to customers is a must...
Competitive Business Strategy: Find your playground
Does your business have a clear and well-articulated statement of strategy? If not, you're at a disadvantage. To find out where to go, you need a competitive strategy — a road map — that spells out your competitive advantage...
Brand a place like Canton: We can score big if we go all in
Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world...
Diebold thrives on nearly 160 years of brand reinvention
Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to reinvent itself. The company has thrived on nearly 160 years of brand reinvention...
