Category
Business
An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.
We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.
Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise…
Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much…
Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this.
The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...
