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By Dick Maggiore and Mark Vandegrift


Infobesity Requires Differentiation Strategy

In an era of information overload, brand differentiation strategy becomes more important than ever.

Determining Your Advertising Budget

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage.

Stick with Your Marketing Business Plan

Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing.

Johnson Controls and Pro Football Hall of Fame Village

Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County.

Combat strategies and Competitive Advantage in Business

Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business.

Not Economics, but Brand Differentiation

With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy .

The Buying Decision Moment of Aperture

Consider this the abbreviated version of the buying cycle: a shopper wants things, even things she doesn't know she wants, and she seeks these things out or they seek her…

Failed Marketing Hyper Commoditization

Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year.

Ford's Marketing in a Down Economy

Who said marketing in a down economy was tough? Despite being in a down economy, Ford Motor Co. enjoyed four consecutive months of growing market share through January 2009.

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