My brother texted me the above screen shot, and it made me ponder the question: Who is the arbiter of truth? Are we really turning this over to machines to…

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most…

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

AI is no longer a buzzword. It’s reality. Though the technology has existed for decades, it’s finally reached its peak momentum in terms of our awareness.

If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi.

Want to dominate a business category? There’s only one sure way to do it: create a NEW category.

Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance.

For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality.

If you haven’t read Jack Trout’s original article on positioning, you can read it here.

If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials.